Marketing is what brings new customers to any business. A company cannot grow without some sort of marketing effort. Sure, word of mouth nets you referrals from time to time, but it is not enough. These days, your strategy should cover a broad range of channels and should be comprehensive. The problem is that not every business is easy to market. Veterinary clinics, for one, tend to struggle in looking for ways to get the word out about what they do.
Well, the struggle is over. Here are three good ideas to promote veterinary clinics more easily:
Social Media Contests
Harness the power of Facebook, Instagram, and Twitter through gamification. Contests are an excellent way to expand your online presence because these increase engagement through likes, shares, and retweets. It doesn't cost much to pull this off, too. All you have to do is secure some promotional products for veterinary clinics and hospitals from Positive Impressions, LLC and advertise on social media. You can even find sponsors for your top prizes.
Clinics follow a slightly different approach to marketing because it values referrals more than other businesses. For this reason, it makes perfect sense to start a loyalty program with incentives for continued patronage as well as referrals. A few discounts here and there go a long way in promoting your practice.
Customers always want something of value, which is why informational content always works. You can do videos where you share insights on the health of pets or shed light on controversial topics. Infographics are also effective. There are multiple channels available for informational content as well so it should be pretty easy to implement. Plus, the content you publish builds up the credibility of your brand as an industry leader.
Word of mouth can only go so far. Be sure to try these suggestions to ensure the growth of your business.